![]() ![]() “An innovative, continuous process, the album will be a living, evolving art project.” “In the months to come, Kanye will release new updates, new versions, and new iterations of the album,” Def Jam, West’s label, explained (paywall). The record was accompanied by a series of physical pop-up clothing shops, and its digital existence allowed it to be later updated with a litany of little tweaks and changes, including adding new songs.Īll intentional, of course. True to his word-for once-West rolled out Pablo in a disjointed scramble in February: first at a fashion show in Madison Square Garden, then as an exclusive (well, sort of) release on fellow rapper Jay Z’s streaming service Tidal.
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